Join us on Thursday, February 26 at 2:00 PM EST for this essential webinar.
Master the Art of Radio Airplay with Legendary Broadcaster Alan Cross
Breaking into radio can feel impossible for independent musicians—but it doesn't have to be. Join us for an insider's look at what really gets songs on the air, straight from one of Canada's most respected voices in music broadcasting.
About This Webinar:
In this exclusive session, Alan Cross—legendary radio host, music historian, and creator of The Ongoing History of New Music—pulls back the curtain on the radio industry. With decades of experience programming stations and championing new music, Alan knows exactly what makes programmers hit "play" instead of "delete."
You'll Discover:
- What radio programmers actually look for when considering new music
- The biggest mistakes musicians make when pitching to radio (and how to avoid them)
- How to build relationships with stations and music directors
- The difference between community, campus, commercial, and satellite radio—and where your music fits
- Practical strategies for getting your first radio spins and building momentum
- How the Canadian radio landscape works, including CanCon requirements and opportunities
- Real-world examples of artists who successfully broke through to radio airplay
Who Should Attend:
This webinar is essential for independent musicians, bands, and music creators who are serious about expanding their reach and getting their music heard on Canadian radio. Whether you're just starting out or you've been releasing music for years, Alan's insights will give you a clear roadmap for radio success.
FEATURED SPEAKER
Alan Cross
Alan Cross is an internationally known Canadian broadcaster, interviewer, writer, consultant, blogger, and speaker.
In his nearly 45 years in the broadcasting and music business, Alan has interviewed the biggest names in rock and is also known as a musicologist and documentarian through programs like The Ongoing History of New Music.
Outside of radio, Alan’s resume includes five books, hundreds of public speaking engagements, and a national music column for Global News. He’s also constantly engaged in voiceover work, researching, writing, and consulting for commercials, TV, movies, documentaries, and corporate video.
Another major project was The Science of Rock’n’Roll, a travelling museum exhibit that toured science centres across North America.
Alan is the host of the true crime podcast Uncharted: Crime and Mayhem in the Music Industry. He also attends music conferences and lectures at schools and events all over the world.
Alan has been deeply involved in exploring the present and future relationships between music, technology and social networking.
More information on Alan can be found at his website, www.ajournalofmusicalthings.com.
HOST
Jim Norris
President - Entertainment Marketer, Publisher - Entertainment Spotlight
Jim Norris was born in Sudbury, Ontario, Canada.
Born to musical parents, he became heavily involved in music during high school, playing trumpet and then drums. He studied music at University of Toronto and then played professionally for 7 years, recording and touring with bands Taxi, Tote Family and Seadog.
In 1979, he launched Canadian Musician magazine in Toronto. Later that year, the newly formed company, Norris-Whitney Communications, launched Canadian Music Trade magazine. NWC published the printed programs for the Juno Awards, the Toronto Arts Awards, The Canadian Stage Band Festival, The CASBY Awards, the Canadian Country Music Awards and the Toronto Music Awards. In 1983, NWC published the 1stedition of Music Directory Canada. In the 1980s, NWC launched a distribution service, Music Books Plus, specializing in books, videos, software on music, pro audio and lighting.
In 1990 Norris-Whitney launched Professional Sound magazine and in 1997 launched Professional Lighting and Production magazine.
NWC ceased opeartions in October 2023
In 2023, with partner Maureen Jack, he launched Entertainment Marketer and Entertainment Spotlight
He has conducted seminars and webinars on Advertising, the Internet, the Music Business, Self Promotion and database marketing online and at trade shows in Canada and the U.S.
Linkedin: www.linkedin.com/in/jimnorris2020/
