Join us on Thursday, March 26 at 2:00 PM EST for this essential webinar.
Building An Audience: A Webinar for Emerging and Developing Artists
The music industry has changed — and so has the path to building a loyal fanbase. The old gatekeepers are gone, but that doesn't mean standing out is easy. With millions of artists competing for attention across social media and streaming platforms, the question is no longer "How do I get noticed?" — it's "How do I attract the right audience and keep them?"
In this engaging and practical webinar, renowned vocal, performance and career coach Lorraine Lawson breaks down the three proven strategies she's seen work in real time with her own clients — artists who are building real momentum, selling out tours, and racking up billions of streams.
You'll discover:
- Why consistency beats perfection — and how releasing music regularly keeps you in the conversation and in the algorithm
- How live performance builds credibility — and the simple before/during/after content strategy that turns shows into sustained audience growth
- How to use visual content to stop the scroll — and why committing to your own unique visual identity is more powerful than chasing trends
Most importantly, Lorraine will help you identify your primary lane — the one approach that aligns with who you are as an artist — and show you how to commit to it with clarity and confidence.
Whether you're just starting out or looking to break through a plateau, this webinar will give you the tools, perspective, and encouragement to stop waiting for your big break and start building the audience that will sustain a long career.
The gate is wider than it's ever been.
It's time to walk through it.
FEATURED SPEAKER
Lorraine Lawson
Lorraine Lawson is one of the most sought - after vocal, performance and artist development coaches in Canada, trusted by some of the country’s biggest stars including Chris Grey, Mia Martina, Olivia Lunny, Roy Woods, JESSIA, Elijah Woods, and Neon Dreams. Her work extends beyond music, coaching world-renowned dancers such as Blake McGrath (So You Think You Can Dance), Briar Nolet (World of Dance winner), and the Mathers Dance Company’s Bridge Into the Industry program.
Lorraine served as the official vocal coach for Schitt’s Creek (Season 5) and two seasons of CTV’s The Launch. As the founder and CEO of Lawson Vocal Studios, she leads a powerhouse team of coaches who help countless artists, creators, and performers do what they love at the highest level.
Described by the National Post as “Canada’s Mariah Carey,” Lorraine has released three acclaimed albums through EMI and Universal Music. Her music has received national radio play and been featured on shows including The L Word.
More information on Lorraine can be found at her website www.lorrainelawson.com
HOST
Jim Norris
President - Entertainment Marketer, Publisher - Entertainment Spotlight
Jim Norris was born in Sudbury, Ontario, Canada.
Born to musical parents, he became heavily involved in music during high school, playing trumpet and then drums. He studied music at University of Toronto and then played professionally for 7 years, recording and touring with bands Taxi, Tote Family and Seadog.
In 1979, he launched Canadian Musician magazine in Toronto. Later that year, the newly formed company, Norris-Whitney Communications, launched Canadian Music Trade magazine. NWC published the printed programs for the Juno Awards, the Toronto Arts Awards, The Canadian Stage Band Festival, The CASBY Awards, the Canadian Country Music Awards and the Toronto Music Awards. In 1983, NWC published the 1stedition of Music Directory Canada. In the 1980s, NWC launched a distribution service, Music Books Plus, specializing in books, videos, software on music, pro audio and lighting.
In 1990 Norris-Whitney launched Professional Sound magazine and in 1997 launched Professional Lighting and Production magazine.
NWC ceased opeartions in October 2023
In 2023, with partner Maureen Jack, he launched Entertainment Marketer and Entertainment Spotlight
He has conducted seminars and webinars on Advertising, the Internet, the Music Business, Self Promotion and database marketing online and at trade shows in Canada and the U.S.
Linkedin: www.linkedin.com/in/jimnorris2020/
